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Communication and Beauty

 

Beauty in communication is considered to the “two-way symmetrical” communication.

J. E. Grunig is the father of the two-way symmetrical communication who defines his invention as the communication in which the needs of both (or all) parties are equally satisfied.

On the other hand, E. L. Toth may argue that beauty in communication is the stage in which communication produces the most cash value for the communicator.